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Omicron positive doctor in Karnataka tests Covid positive again after 14 days in quarantine
The 46-year doctor who tested positive for Omicron variant has tested positive for Covid-19 in RT-PCR test even after completing 14 days of the quarantine period, Karnataka Health Department sources said.
The hospital authorities were even ready to discharge him as the doctor has recovered completely from all symptoms and is doing absolutely fine. The result has surprised the doctors.
He will now continue in a quarantine facility at the hospital. However, three of his contacts who have tested positive, now have tested negative. However, until the report of their genomic sequencing comes in, they will be kept in the hospital.
They will be discharged if their genomic sequencing shows no presence of the Omicron variant and they test negative in the RT-PCR test which will be conducted on Tuesday.
The tests have shown that the viral load in Omicron positive doctors has come down drastically.
The swab sample of the doctor was taken on November 22 and sent to the NCBS. After detection of the Omicron variant, his 13 primary contacts and 205 secondary contacts were tracked.
Three primary contacts and two secondary contacts have tested positive for Covid-19. They have been isolated and further their samples have been sent for genomic sequencing for confirmation of the presence of the Omicron virus and results are awaited.Also Read: Omicron scare: UP govt to conduct RT-PCR tests of all passengers coming to state
The success of e-commerce has also contributed to the growth of athleisure in India. Retailers have been able to gain potential customers, improve their communications and messaging, track finances, implement research and improve their brand in a cost-effective manner. Digitalisation and e-commerce marketplaces have provided the retail industry with several avenues with an active consumer base that prefers shopping online, allowing them to purchase products whenever they want.
India is home to nearly 1.2 billion people, of which 48.5 percent are women. Out of this, 48.1 percent live in urban areas. A large chunk of this comprises of working women, who have a sizeable disposal income which they tend to spend on clothes that match their corporate image.
With all kinds of innovation and technology already taking over the fashion industry, we almost forgot there is always something new coming this way. And now, we have been offered a range of colour changing t-shirts by a new entrant in the market, Girggit. Standing true to its name, Girggit (meaning, chameleon, in English) t-shirts change its design and colour in sunlight. The same t-shirt looks different in design and colour if worn indoors, and changes form when one steps out.These men’s t-shirts are made from super fine-combed cotton and are available in extra small, small, medium and large sizes on all the leading e-commerce portals.
“According to industry estimates, the athleisure category is growing faster than other apparel categories in India. In 2016-17 the Athleisure market in India grew at a rate of 20-25 percent, as opposed to the rest apparel segment, compromising of both men and women, that grew between 8-15 percent. Currently, the athleisure segment is targeting those between the age of 20-40 in India,” agrees Rina Nathani, Global Retail Head, Satva.
Neha Arora of Soni Sapphire rightly points out, “A few years ago, accessories were something which were reserved only for the wealthy, but today, walk into any department store and the accessory section is filled to the brim with outfit add-ons that appeal to those with jazzy tastes, to those who are looking at something subtle, and of course at a price that is pocket friendly. Furthermore, increasing demand for the product due to growing working population is propelling the market demand in recent times. Increasing number of manufacturers has brought a lot of affordable options thus, increasing popularity among the youth, corporate people, and working women. This has led to an increase in demand for the product in the last few years.”
C9 Airwear is investing heavily in system and machinery to help it produces less waste. “Our plants are fitted with solar panels that provide the necessary power. We are also planning to use recycled fabric in our future collections. Apart from this, we conduct a lot of afforestation drives through our CSR programs. In a global supply chain comprising multiple vendors in different counties with different regulations, developing a sustainable brand requires considerable resourcesand efforts,” says Modani.
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the modern Indian customers do not wish to compromise on comfort and functionality. With the rapid rise of globalisation over the past decades and the advent of digital media, the spread of fashion across global cultures have picked up tremendous pace. The world has become a global village and consumers are constantly following international trends even in a country like India that, traditionally, seldom kept pace with global trends.
This is reflected in the fact that global brands are announcing the opening of new stores in India. For example, H&M has announced it will open 4 new outlets – at Kochi (TMS Prestige), Nagpur (Trillium Mall), Dehradun(Pinnacle Plaza) and Jalandhar (Model Town). The new H&M stores – spread over approximately 65,000 sq. ft. – will offer western wear fashion inspirations for the whole family, with collections for men, women, teenagers and kids. The world’s largest fashion retailers, which is known for offering high fashion and quality basics at affordable prices, H&M currently operates 42 stores across Delhi NCR, Mumbai, Hyderabad, Chennai, Bengaluru, Pune, Amritsar, Indore, Coimbatore, Kolkata, Mohali, Mysore, Ahmedabad and online on Myntra and hm.com.
Originally, Trusox is an innovation by Jim Cherneski, a former footballer, coach and innovator of the Trusox technology. He first made Trusox from his home whilst playing and coaching Crystal Palace Baltimore (United States of America) Football Club. The idea had its first iteration in 2007, much before it was a company or even a brand that was soon worn by the best in class sportspeople in the world, and by 2013 have around 10 percent of the Premier League wearing it. Currently in football alone, there are estimates of over 45 percent of the English Premier League wearing it, whereas it is also widely used across other sports such as cricket, rugby, running, cycling, to name a few. Internationally, Trusox sells out of 1,000 stores; and in India Trusox is available on Amazon and Trusox.in.
Capsul is always on a lookout for great product and greater product stories, curating multiple brands and each brand has interesting products with stories. In the first year of its existence, Capsul worked on projects around street culture such as India’s first Hypecourt Hoopers and Air Canada. It also worked for Budweiser India’s foray into streetwear with BUDXStreet.
Myntra has launched a new store for Roadster – one of the most popular and leading outdoor lifestyle brands in the country. Called ‘Roadster Go’, the offline store is located at Vega City Mall in Bengaluru and inherits the legacy of brand Roadster’s hi-tech fashion Omnichannel experience, which is the first of its kind in the country.The first ever ‘Roadster Go’ store has been launched at Mantri Mall in Malleshwaram in 2018,introducing visitors to a slew of technological innovations to enhance customers shopping experience and bringing online and offline experiences under one roof. Spread across an area of 3,200 sq. ft., the store is the brand’s biggest yet. As a 100 percent RFID (Radio-frequency identification) enabled store, shoppers can pick up their favourite products without any assistance, discover real time online prices and do a self checkout in 30 seconds, making it smarter, faster and seamless.
“This market is fueled by the growing westernization of India as well as growing inclination towards a healthier lifestyle. Everyone wants to look good while exercising and the Athleisure category was born keeping this need in mind. Acceptance of this category is still low, especially for women, while competition is fierce from existing sportswear, apparel and retail companies in India,” says Pranal Modani, Director, C9 Airwear.
To reshape the concept of traditional retail, innovations across the industry – product, in-store and technology innovations – are growing in popularity. They have made fashion retail engagement all the more experiential, fascinating and personal and are often considered to be in the middle of a mixed reality spectrum; between the real world and the virtual world.
Our brand salience is extremely strong and that makes very easy for us in terms of connecting with the consumer. We just need to remind the ardent Pepe Jeans’ enthusiasts to take advantage of this brand loyalty and come to us for innerwear too. In this regard, we have been investing in digital, outdoor, BTL and in-store activities, etc. We are trying to communicate to our consumers that a category like innerwear can also be fashionable.